If you checked the reframeit.com web site this week you probably noticed some significant changes, as we modified both the landing page for new arrivals and the tabbed views for members.  These changes are part of an ongoing shift in focus, driven by feedback from the Reframe It community, with less emphasis on “discovering” comments from strangers and more emphasis on sharing content and comments with people we already know, through whatever channels we already use to communicate with them.

For example, if you have a circle of friends you share emails with, we want to let you keep using email to share your Reframe It comments with them, without forcing them to join Reframe It.  Or if you are a blogger, your Reframe It comments should simply show up in your blog for all your readers to see.  Of course, we not-so-secretly hope that your friends and readers will be so impressed with your Reframe It virtuosity that they’ll eventually join the party, but our first priority is to give YOU the best tools possible for sharing with your existing social groups.

What does that mean in terms of specific changes?  Most importantly, we’ve been improving our features that let you share with non-Reframe It users: that means email, Twitter, Facebook, and blog integration. Then we moved or even removed some of the options that displayed comments from people and groups you don’t know, both to reduce screen clutter and improve performance.

Long term we have lots of plans for helping you to discover new content, new groups, and new friends.  But first we want to make sure that it’s worth your while to use Reframe It with the people, sites, and tools that you already know.

We hope you’ll keep sending us your feedback and ideas on what you like, what you don’t like, and what you’d like to see.